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COST OF MARKETING
The table below sets out a rough comparison
of costs involved in bringing the products and services
to the attention of end-users. As can be seen, email mass
mailers would be the most cost-effective form of advertising.
It is also the most direct form of marketing, with the
email addresses leading right to the potential enduser.
In our case, we provide a database of opt-in email addresses which have new signup all the time. We provide two options - either as a fixed date broadcast (Multi Advert, S$60) or an adhoc date broadcast (Solo Advert, S$150 for 5000 email addresses; S$200 for 7500 email addresses).
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S/No.
|
Description
|
Unit Cost
|
Qty
|
Total Cost
|
|
1
|
Commerical Mass Faxing
- By Alphabetical Order
- By Industry Type
- By Personal Name
|
S$0.15
S$0.50
S$1.00
|
6000
6000
6000
|
S$900.00
S$3000.00
S$6000.00
|
|
2
|
Print Media (1 instance)
- Classifieds - Straits Times
- Classifieds - Other Papers
- 1 Page - Magazine
- Half Page - Newsletter
|
S$32.00
S$25.00
S$3000.00
S$600.00
|
1
1
1
1
|
S$32.00
S$25.00
S$3000.00
S$600.00
|
|
3
|
Commericial Mass Email
- By Alphabetical Order
- By Industry Type
- By Personal Name
|
S$0.01
S$0.05
S$0.02
|
6000
6000
6000
|
S$60.00
S$300.00
S$120.00
|
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