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What Singapore-Business Can Do For You

Singapore-Business.com was relaunched in July 2000 to answer a need by local SMEs. We noticed that local websites are not easily found by search engines. Why was this so? Basically, a lack of understanding of how the search engines work but principally, a lack of resources to work on improving their web presence and finally, a question of cost and returns.

Like conventional marketing, a website without promotion is almost the same as putting up an advertisement in the Classifieds and having your advertisement appearing near the end of the section. Except in this case, there are about 35 million domain names to browse! Do you want to be in the first 20 sites listed or somewhere else? [Click here to see our position in other search engines.]

Singapore-Business.com has a wide range of low-cost and cost-effective services to make your site an exception. Singapore-Business.com wants to help you do the following:

  1. Make your website more visible and prominent during searches;
  2. Help you SELL your products and services; and
  3. Help you market your products and services.

Simple goals. But the effort requires strong medium term commitment from you. Mr Peter Chia, of CJ Diamonds, could attest to this need for commitment. And in appreciation of what Singapore-Business.com has done for his website - moved the visibility of his website from around obscurity to the first 50 sites when visitors are looking for "diamonds", "manufacturer" and in Yahoo, no less - Mr Peter Chia is putting his 20 plus years of experience to educate readers of our ezine (SG-Biz Newsletter) on how to appraise a diamond. Wouldn't you want your website to achieve this position also?

(As a token of his appreciation, Mr Peter Chia is putting his 20 plus years of experience to educate readers of our ezine (SG-Biz Newsletter) on how to appraise a diamond. Interested readers please This e-mail address is being protected from spambots. You need JavaScript enabled to view it for details of the course.)

Approaches to achieving the goals

Goal Action Taken
1. Make Website more visible and prominent during searches
  1. Registration with search engines, directories, B2B or B2C sites, industry portal, etc
  2. Fine tuning of contents and metatags
  3. Linkage to singapore-business.com and other similar sites
  4. Web site monitoring to minimise broken links
  5. Improve Web site ranking
2. Help SELL products and services

For details, click here.

  1. Mass Emailing to own and clients' databases
  2. Interactive activities
  3. Cross Selling through management of databases
  4. Incorporation of payment and delivery services
3. Help MARKET products and services
  1. Maintain Brand / Site awareness
  2. Print / Web Press Releases or advertisements
  3. Press Releases on LCD Panels at Suntec City
  4. Cross Borders marketing

To achieve these goals, Singapore-Business.com has a wide range of (paid) advertising services, which are either managed in-house or by one of our strategic alliance partners. The effect is that you need to only tell us your requirements and we shall provide you with the best mix of advertisement and publicity to bring your products and services to the attention of potential consumers.

In addition we are now able to cover both web and print publishing. This capability is good news for any advertiser familiar with the features of the two different medium. In addition, the target audience we reached are most likely to be the ones our advertisers want. Our reach could be seen in the table below:

SN
Type
Name
Schedule
Main Audience
Secondary Audience
a)
Ezine
SinBiz EC News*
Monthly
Business Owners
Marketeers, SME
b)
Ezine
SinBiz Product Launch*
Monthly
Business Owners; Executives
Marketeers, Financial Officers
c)
Services
Advertising & Marketing*
As required
SMEs
Business Owners
d)
Services
Internet Services**
As and when required
SMEs
e)
Services
IT & Systems Integration**
SMEs
f)
Services
Design & Publishing (Web)**
SMEs

* Rates as shown in the respective websites.

** The rates vary with the service offered. These services are:

a) Hosting - from S$240 per year
b) Domain Renewal - from S$40 per year
c) Website Design - from S$600 per year * (Conditions Apply)

 
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