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Welcome!
What Singapore-Business.com Can Do For You
11
reasons for advertising in Singapore-Business.com
Singapore-Business.com was relaunched
in July 2000 to answer a need by local SMEs. We noticed
that local websites are not easily found by search engines.
Why was this so? Basically, a lack of understanding of
how the search engines work but principally, a lack of
resources to work on improving their web presence and
finally, a question of cost and returns.
Like conventional marketing, a website
without promotion is almost the same as putting up an
advertisement in the Classifieds and having your advertisement
appearing near the end of the section. Except in this
case, there are about 35 million domain names to browse!
Do you want to be in the first 20 sites listed or somewhere
else? [Click here to see our position
in other search engines.]
Singapore-Business.com has a wide
range of low-cost and cost-effective services to make
your site an exception. Singapore-Business.com wants to
help you do the following:
- Make your website more visible and
prominent during searches;
- Help you SELL your products and services;
and
- Help you market your products and services.
Simple goals. But the effort requires
strong medium term commitment from you. Mr Peter Chia,
of CJ
Diamonds, could attest to this need for commitment.
And in appreciation of what Singapore-Business.com has
done for his website - moved the visibility of his website
from around obscurity to the first 50 sites when visitors
are looking for "diamonds", "manufacturer" and in Yahoo,
no less - Mr Peter Chia is putting his 20 plus years of
experience to educate readers of our ezine (SG-Biz Newsletter)
on how to appraise a diamond. Wouldn't you want your website
to achieve this position also?
(As a token of his appreciation, Mr Peter
Chia is putting his 20 plus years of experience to educate
readers of our ezine (SG-Biz Newsletter) on how to appraise
a diamond. Interested readers please email
us for details of the course.)
Approaches to achieving
the goals
| Goal |
Action
Taken |
| 1.
Make Website more visible and prominent during searches |
- Registration with search engines,
directories, B2B or B2C sites, industry portal,
etc
- Fine tuning of contents and metatags
- Linkage to singapore-business.com
and other similar sites
- Web site monitoring to minimise
broken links
- Improve Web site ranking
|
| 2.
Help SELL products and services
For details, click
here.
|
- Mass Emailing to own and clients'
databases
- Interactive activities
- Cross Selling through management
of databases
- Incorporation of payment and
delivery services
|
| 3.
Help MARKET products and services
For details, click
here.
|
- Maintain Brand / Site awareness
- Print / Web Press Releases or
advertisements
- Press Releases on LCD Panels
at Suntec City
- Cross Borders marketing
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To achieve these goals, Singapore-Business.com
has a wide range of (paid) advertising
services, which are either managed in-house or by one
of our strategic alliance partners. The effect is that
you need to only tell us your requirements and we shall
provide you with the best mix of advertisement and publicity
to bring your products and services to the attention of
potential consumers.
In addition we are now able to cover both
web and print publishing. This capability is good news
for any advertiser familiar with the features of the two
different medium. In addition, the target audience we
reached are most likely to be the ones our advertisers
want. Our reach could be seen in the table below:
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SN
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Type
|
Name
|
Schedule
|
Main Audience
|
Secondary Audience
|
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a)
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Ezine
|
SinBiz EC News*
|
Monthly
|
Business Owners
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Marketeers, SME
|
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b)
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Ezine
|
SinBiz Product
Launch*
|
Monthly
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Business Owners;
Executives
|
Marketeers, Financial
Officers
|
|
c)
|
Services
|
Advertising &
Marketing*
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As required
|
SMEs
|
Business Owners
|
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d)
|
Services
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Internet Services**
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As and when required
|
SMEs
|
|
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e)
|
Services
|
IT & Systems
Integration**
|
SMEs
|
|
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f)
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Services
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Design & Publishing
(Web)**
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SMEs
|
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*
Rates as shown in the respective websites.
**
The rates
vary with the service offered. These services are:
a) Hosting - from S$240 per year
b) Domain Renewal - from S$40 per year
c) Website Design - from S$240 per year
d) Search Engine Optimisation - from S$600 per 6 months
e) IT Troubleshooting - from S$125 per hour downwards
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