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It is the World Crowded Web.
The introduction of the World Wide Web
in 1995 and the phenomenal growth of web sites, both personal
and corporate, since then has meant that the entire World
Wide Web is crowded. This, in turn, means that only
the exceptional, the sensational or the high-budget sites
are given prominence. At the last count, there are more
than 26 million sites in existence, and another 1.6 million
sites waiting to be approved. (Oct 2000)[Update Apr 2002
- 35 million live sites; 6 million on-hold sites]
Translated onto individual sites, this
means that a site would be extremely lucky to get more
than 1 visit a day. The 'viewership' would be even lower
for those with third level domain name, that is those
ending with the country suffix; such as http://www.xyz.com.sg.
We have seen sites of local major companies with very
low visitors count, simply because they have a third level
domain name.
High Visibility
Singapore-Business.com was initially set
up to provide an easy focal point for foreign visitors
seeking web sites of local companies, particularly those
with third level domain names. We have achieved this goal.
We are keen to share our success (consultancy and other
E-Commerce skills) with local companies, particularly
the SMEs, to allow them to better compete in the world
market, and without the high costs associated with traditional
marketing methods or media.
Our Advantages
- Consistent high ranking in the popular
search engines - our site's success is reflected
in this Word Document with names such as Ask Jeeves,
AltaVista, AOL, Google, LycosAsia, MSN, Netscape, Yahoo,
etc.
- Ability to maintain high ranking
- those in the Web business could tell you about the
competition and the difficulty in maintaining a consistent
top position in the rankings. We have been able to do
that since our launch in July 2000;as according to Alexa.com.
- Good and unpaid reviews (20th Oct,
2000) - We were given a good overall rating of 9
of 10 by a New York
company that "review, organize and rank sites based
on their utility value to professionals. Our goal is
to ... put you in touch with the contacts and information
you need to do business faster, smarter and more efficiently."
They noted that our site had "great listings, good tools
and solid reference resources". The other Singapore
site rated with a 9 is that of the Singapore Government.
SingTel Yellow Pages, Asia One and Times Business Directory
were given 8, 7, 6 respectively. [Click to download
the report]
- We e-work harder! As the second
ranked site, and a privately held SME company, we would
take a leaf from the popular Avis slogan to show our
dedication and commitment to our clients.
- Good linkages and wider exposure
- Our efforts have attracted the attention of established
sites with similar orientation to link up with us. Examples
would be Asia
Links, World
Trade Venue, China
Pages, and Canadian
Business Map.
- Quick reference - Our site is
structured with the businessman in mind. It is divided
into logical topics and allow for quick reference and
minimizes on waiting time.
- Central location and Good Name
- Our site was started to ensure that we can be easily
found by anyone wanting to establish their business
or to find partners from Singapore. The name "Singapore-Business.com"
was obtained in late 1997 and provided free directory
and information services to the occasional visitors
from mid-1998. It was also principally used as a learning
site to understand the needs and requirements of foreign
and business visitors. These findings contributed to
the layout of the present site and its satisfactory
progress when it was launched on 1 July 2000.
- Quick & High Hit Rate (10,000 per
month) - The relevance of the site is seen in the
surge of visitors when the site was launched, up till
to date. We have an average of 10,000 visitors per month,
since July 2000, and today (Apr 2002) we have already
received more than 270,000 visitors.
- Niche Target Audience - Our
target audience are businessmen or those interested
in business. We have an average of 200 unique visitors
per day, significantly less during the weekends. Most
visitors spend an average of 3 to 5 minutes per initial
visit, and subsequent visits, as long as 15 to 20 minutes.
We must add that these statistics were taken from random
sampling since we do not monitor visitors' statistics
all the time. There are two reasons for this. The first
is that it would not make any sense to constantly monitor
our visitors as we do not require any registration or
sign-in. Secondly, we use a free visitor tracking software
and they provide data only on the last 20 visitors.
- Need To Advertise - all businesses
must take up one form of advertisement or other in the
course of doing business. The Internet offers a very
cost effective medium to reach a wide geographical area.
We provide a mass email broadcast service to take advantage
of our opt-in list. In addition, due to our 'prominence'
in our listings, and our very concentrated focus, we
are able to reach the correct target audience that companies
wanting to do B2B (and soon B2C) would want to reach.
- Marketing in the Internet -
Marketing in the Internet is slightly different from
marketing through the traditional medium. We have undertaken
our own research and understand the broad requirements
of most businesses and their approach to the Internet,
either as a B2B or a B2C. We have aligned our site and
our structure to support both commercial requirements.
We could go on with more reasons for selecting
Singapore-Business.com as the vehicle to advertise your
products and services on the Internet. If the 11 are not
enough reasons, please feel free to email
us for a more in-depth discussion with one of our
marketing team members. If you wish to subscribe to our
existing advertising packages, please visit
here.
If you are new to the world of CyberSpace,
read our article on "21
reasons to be on the Internet." Once you realized
the power of the InterNet, you will see why it is even
more critical that you have a site like singapore-business.com
to front for you and draw traffic and visitors to your
site.
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